Yo-Chi
Discover the whimsical world of "Unicorn Magic Month," a captivating campaign brought to life for Yo-Chi, the purveyor of premium self-serve frozen yogurt and toppings. With a focus on delighting customers and spreading joy, this initiative sought to infuse Yo-Chi's brand with a touch of enchantment.
This project was spearheaded by the development of bespoke branding, custom illustrations, and the seamless integration of these elements across various channels. From in-store signage to POS displays, every touchpoint was meticulously crafted to evoke a sense of wonder and excitement, including a lively colouring competition, further immersing customers in the magical experience.
With a commitment to excellence and a passion for storytelling, collaboration with the Yo-Chi team was key to ensuring that every aspect of the campaign embodied the company's dedication to offering the highest quality frozen yogurt and creating moments of happiness for their patrons.
Services included:
Creative Direction
Campaign Branding
Illustration
Campaign Rollout
Signage
Brooke—COO
“We had a tight brief, a short turnaround time and high expectations … and Ilana nailed it. She came up with a gorgeous range of concepts for our campaign so the process was a breeze from the start. All edits and feedback were taken on board and actioned quickly, and as a result we executed one of our most visually co-ordinated campaigns ever. It was a pleasure working with Ilana.”
Image is used with permission of Yo-Chi and is a depiction of the campaign rollout and interpretation in photoshoot.